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High-Intent Facebook Search Visibility and Engagement Growth for PHC Aesthetic & Derma Care

  • Client

    PHC Aesthetic & Derma Care

  • Services Included

    Social Media Marketing
    Paid Ad Promotion

    SMM  Strategy Making
    Content Creation

  • Project Details

    PHC Aesthetic & Derma Care is a dermatologist-led aesthetic clinic in Banani, Dhaka, offering advanced skin and aesthetic treatments. The objective was to improve local discoverability, strengthen patient trust, and increase inbound inquiries through organic Facebook visibility.

Optimized for Social Discovery & Trust

Content was designed mobile-first to align with how patients consume aesthetic information on Facebook. Visual clarity, short-form videos, and vertical formats reduced cognitive load—making treatments easier to understand and engage with in daily scrolling behavior.

Engagement & Trust-Building Social Media Activity

  • Real patient results and treatment visuals
  • Doctor-led educational videos for credibility
  • Facebook Live sessions for transparency and trust
  • Consistent visual branding for recognition
  • Location-focused captions for local discovery
  • Each content format was crafted to feel informative and reassuring rather than promotional—supporting trust, engagement, and inquiry generation.

01 The Challenges

Although the clinic offered advanced, doctor-led treatments, its Facebook presence lacked visibility in local searches. Competitors dominated treatment-based queries, and content was not optimized for location-driven intent—limiting organic reach and direct patient messages.

What We Did

  • Built a location-focused social media strategy targeting high-intent local keywords
  • Optimized content around specific treatment names to improve search visibility
  • Highlighted real patient results using before-and-after visuals
  • Created doctor-led educational videos and hosted Facebook Live sessions
  • Maintained consistent posting, branded creatives, and active engagement

The goal was to increase local discoverability, build trust, and drive meaningful engagement in location based searches.

Results

A location-focused social media strategy was implemented using high-intent local keywords and treatment-based content. Posts emphasized real patient results, before-and-after visuals, doctor-led educational videos, and Facebook Live sessions. Consistent posting and branded creatives strengthened discoverability in Banani searches.

Key Outcomes

  • Strong visibility for local Facebook search queries
  • “PRP Treatment in Banani” – Search result presence
  • “Aesthetic care in Banani” – Consistent post discovery
  • Live sessions and videos surfaced in search results
  •  Increased engagement, video watch time, and Messenger inquiries

By combining authentic content with platform-native optimization, PHC Aesthetic & Derma Care’s Facebook presence evolved into a dependable patient acquisition channel—delivering real visibility, real engagement, and real business outcomes.